Friday, 7 March 2014

Does Youth Culture exist in the 21st Century?


 



The following interview with me (Ted Polhemus) has just appeared in Portuguese on the Brazilian IHU OnLine - Magazine - University Unisinos. I'm posting it here in the original English. (My answers in caps.)

The question were put by Patricia Fachin
(Jornalista, Instituto Humanitas Unisinos - IHU www.ihu.unisinos.br)   

If you want the Brazilian Portuguese version go to :

Why is there a myth about youth?
SINCE THE 50S AND 60S THE MYTH HAS GROWN THAT YOUTH IS WHERE IT IS AT – THAT ALL GREAT CREATIVE ADVANCES COME FROM THE YOUNG. THIS OVERTURNED (THE ALSO ABSURD) MYTH THAT YOUTH HAS NOTHING TO CONTRIBUTE. THE REAL MYTH (AND DANGER) IS THE PRESUMPTION THAT CREATIVITY IS AGE DEFINED. AT THE END OF THE DAY WE ARE MORE IMPORTANT THAN OUR AGE.

What understanding had the boomers about youth? To what extent the cultural context in which they were have contributed to their own understanding of youth?
BABY BOOMERS LIKE MYSELF GREW UP IN A WORLD (JUST AFTER WWII) WHERE WE WERE CONSTANTLY TOLD THAT WE WERE ‘YOUTH’ AND AS SUCH WERE SPECIAL. THE REALLY INTERESTING THING IS THAT ALL THAT CREATIVITY ASSOCIATED WITH ROCK ‘N’ ROLL, SWINGING LONDON FASHION, ETC. WAS ACTUALLY COMING FROM A SLIGHTLY OLDER GENERATION WHICH HAD BEEN BORN DURING OR EVEN BEFORE WWII. THE VERY FIRST BABY BOOMERS LIKE ME (BORN 1947) DID NOT BECOME TEENAGERS UNTIL 1960 WHEREAS ROCK ‘N’ ROLL, THE FIRST STREETSTYLES, MODERN JAZZ, BEAT POETS ETC. WAS ALL CREATED BY YOUNG ADULTS WHO WERE THEMSELVES NO LONGER TEENAGERS. BUT SO ALL PERVASIVE WAS THE IDEA THAT WE BOOMERS CREATED, INVENTED AND WERE DEFINED BY OUR ‘YOUTH’ THAT WE BECAME THE FIRST GENERATION WHICH NEVER MANAGED TO GROW UP.

You say this generation affected other generations "like a tsunami", "distorting and metamorphosing all Western culture." How and to what extent did this happen? What are the consequences for future generations?
ONCE THE IDEA TOOK HOLD THAT YOUTH AND ONLY YOUTH HAD THE MAGIC KEY TO WHERE IT IS AT THEN ALL OLDER GENERATIONS WERE SEEN AS HOPELESS OLDY SQUARES WHO DIDN’T HAVE A CLUE AND ALL SUBSEQUENT GENERATIONS (OR MOST IMPORTANTLY, THE ADVERTISING MEN AND WOMEN WHO SOUGHT TO TARGET THEM) ACCEPTED WITHOUT QUESTION THE PRESUMPTION THAT LIFE ENDS WHEN YOUR YOUTH ENDS. TAKE FASHION FOR EXAMPLE: DESIGNERS LIKE DIOR, WHOSE ‘NEW LOOK’ TOOK THE WORLD BY STORM IN 1947, DESIGNED FOR WOMEN NOT GIRLS (WHO WOULD TRADITIONALLY FOLLOW THE TRENDS SET BY THEIR MOTHERS). INDEED, FASHION HAD ALWAYS BEEN FOCUSED ON WOMEN NOT GIRLS, MEN NOT BOYS. BUT 60S DESIGNERS LIKE MARY QUANT (WHILE IRONICALLY NOT THEMSELVES TEENS) CREATED FASHIONS FOCUSED ON TEENAGE GIRLS. TODAY WE HAVE GREAT DEBATES ABOUT SIZE ZERO MODELS AND SO FORTH BUT THE ESSENCE OF THIS PREOCCUPATION ISN’T BODY SIZE – IT’S ABOUT AGE. SIZE ZERO DENOTES GIRLS NOT WOMEN. PERSONALLY I THINK IT’S TIME TO DECOUPLE FASHION AND STYLE FROM THIS AGEIST RESTRICTION.

Is the current generation of young people still suffering the effects of the boomer generation? In what ways?
IN IT’S INABILITY TO GROW UP, THE BOOMERS TRY TO ATTACH A ‘FOREVER YOUNG’ LABEL ON THEMSELVES WHICH, IN A SENSE, DENIES YOUTH TO THOSE WHO ACTUALLY ARE YOUNG. WHEN THIS HAPPENED IN THE 70S – ALL THOSE AGING HIPPIES CONTROLLING THE MUSIC INDUSTRY AND SO FORTH – THE EVENTUAL TRIUMPH OF YOUTH AND A NEW GENERATION WHO ACTUALLY WERE YOUNG WAS PUNK. BUT THE PROBLEM IS MORE INSIDUOUS TODAY IN THAT THIS MODEL WHICH EQUATES ‘WHERE IT’S AT’ WITH ‘YOUTH’ SEEKS TO CORAL THOSE WHO ARE YOUNG INTO A CATEGORY DOMINATED PURELY BY AGE. IN FACT, FROM WHAT I SEE, TODAY’S YOUTH HAVE HAD THE SENSE TO MOVE ON FROM SUCH AN AGEIST MODEL – IN THE PROCESS APPRECIATING THAT LIFESTYLE CHOICES OF STYLE, MUSIC, IDEOLOGY, CONSUMPTION PATTERNS, ETC. ARE THE REALLY SIGNIFICANT INDICATOR OF IDENTITY AND THAT THESE STRIDE ACROSS BOUNDARIES OF AGE.

 Is there a widespread process of generational conflict in Western society? If yes, on what terms?THERE WAS IN THE 70S WHEN THE YOUNG REBELS OF PUNK TOOK ON THE ‘BORING OLD FARTS’. WHAT AMAZES ME IS HOW LITTLE GENERATION CONFLICT THERE SEEMS TO BE TODAY. AND THAT HAS TO BE DOWN TO YOUTH FOR FORGING US OLDIES FOR SCREWING UP THE WORLD. IT HAS BEEN POINTED OUT THAT, STATISTICALLY, THE BOOMER GENERATION HAD IT ALL THEIR OWN WAY: LAUGHING ALL THE WAY TO THE BANK AND DESPROYING THE PLANET AS NONE HAD DONE BEFORE. IN FACT, IF I MAY, I THINK THESE SORTS OF ARGUMENTS (AS MADE IN A NUMBER OF BEST-SELLING BOOKS RECENTLY) FALL PRY TO THE SAME AGEIST ABSURDITY. THERE WERE BOOMERS WHO DROVE BUSES AND GOT BY ON A VERY LIMITED INCOME WHILE THERE ARE PLENTY OF THOSE LIKE, SAY, MARK WHATS HIS NAME WHO FOUNDED FACEBOOK WHO ARE NOT BOOMERS BUT WHO HAVE MADE ENOUGH MONEY TO KEEP A SMALL NATION GOING. IT IS ABSOLUTELY TRUE THAT IT WAS DURING THE LIFETIME OF THE BOOMERS THAT THE DESTRUCTION OF OUR PLANET WENT INTO OVERDRIVE. BUT, AGAIN, I DON’T THINK IT IS FAIR TO PIN THIS ON EACH AND EVERY BABY BOOMER. BUT DESPITE THESE DISCLAIMERS I COULD WELL UNDERSTAND THAT YOUNGER GENERATIONS RESENT THE FACT THAT SO MANY BOOMERS ARE ON COMFORTABLE PENSIONS (NOT TO MENTION SOAKING UP ALL THE MEDICAL FACILITIES) WHILE SO MANY OF THEIR GENERATION CAN’T EVEN GET JOBS.

What is this process of "youthification" of which you speak? 
BY ‘YOUTHIFICATION’ I MEAN THE TRANSFERING OF YOUTH CULTURE FROM THE STRICT DOMAIN OF THE YOUNG TO PENETRATE INTO ALL AGE GROUPS AND THE CULTURE IN THE WIDEST SENSE. FOR EXAMPLE, AS I MENTIONED EARLIER, IT WASN’T SIMPLY THAT A NEW MARKET WAS CREATED WITHIN FASTION TO CATER TO THOSE WHO WERE YOUNG BUT THAT YOUNG MODELS AND YOUTHFUL DESIGNS APPROPRIATE ONLY TO A YOUTHFUL BODY PUSHED EVERYTHING ELSE ASIDE IN THE FASHION INDUSTRY. DITTO POP MUSIC. WE FORGET THAT THIS ISN’T A NATURAL PHENOMENON: THOUGHOUT 99.9% OF ITS HISTORY OUR HUMAN ANCESTORS REVERED THE OLD FOR THEIR WISDOM. THE END RESULT TODAY IS THE AGING ‘KIDULTS’ WHO TRY SO DESPERATELY TO ‘GET DOWN WITH THE KIDS’. MY HOPE IS THAT AS MY GENERATION – FINALLY – GOES OFF TO THAT GREAT ROCK FESTIVAL IN THE SKY THE WORLD CAN RETURN TO A MORE NORMAL AND SENSIBLE PERCEPTION THAT CREATIVITY AND VALUE ARE NOT LIMITED TO ANY AGE GROUP.

Is it possible to break this youthification process started by the boomers? 
What would be the subsequent social myth? JUST, AS I SAY, TO STOP THINKING THAT WHO WERE ARE IS DEFINED BY OUR AGE. THE CENTRAL CHARACTER AND NARRATOR OF THE LATE 50S BRITISH NOVEL ABSOLUTE BEGINNERS FEAR THAT IN TURNING 19 HE WILL BE PAST HIS SELL-BY DATE. WHAT A LOAD OF CRAP – NOT THE NOVEL WHICH IS GREAT BUT THE NOTION THAT AT A CERTAIN AGE YOU ARE PAST IT.

How does happen the identity processes of young people today? 
How this process differs from the concept of "youth" originated by the Boomers? THIS IS EXACTLY WHAT SOMEONE HAS TO START TO ASK YOUNG PEOPLE. I’M 67 AND HAVEN’T A CLUE ABOUT YOUNG PEOPLE TODAY. THIS IS WHAT I WANT SOMEONE TO DO: SOME SORT OF SURVEY WHICH ASKS YOUNG PEOPLE TO LIST THE SIGNIFANCE OF VARIOUS FACTORS (AGE, NATIONALITY, CLASS, BRANDS, MUSIC, STYLE, RELIGION, RACE, VALUES, ETC.) FROM MOST IMPORTANT TO LEAST IMPORTANT. HERE’S AN OBSERVATION I’VE MADE ALL BY MYSELF: IN THE TOWN OF HASTINGS, UK WHERE I LIVE, WHEN THE WEATHER IMPROVES (IF IT EVER DOES) THERE ARE A LOT OF MOSTLY YOUNG KIDS ROLLER BLADING AND SKATEBOARDING ON THE PROMINADE BY THE SEA. I SAY MOSTLY YOUNG KIDS BUT – HERE’S MY POINT – I’VE NOTICED THAT IF AN OLD PERSON COMES ALONG WHO IS GOOD AT ROLLER BLADING OR SKATEBOARDING HE OR SHE IS WELCOMED AND RESPECTED. WHEREAS SOME KID WHO HAS NO SKILL IS IGNORED. COMPARE TO MY GENERATION WHICH SAID ‘NEVER TRUST ANYONE OVER 35’.

This self-understanding of "youthification" makes young people do not develop characteristics of adulthood? Which one, for example? 
How the "youthification" affects adulthood? I THINK IT’S THE OTHER SIDE OF THIS COIN WHICH IS THE MORE SIGNIFICANT: HOW THOSE WHO ARE NOT YOUNG STRIVE TO RUN THEIR LIVES AS IF THEY WERE YOUNG WHEN THEY ARE NOT. MY GUESS WOULD BE THAT TODAY – UNLIKE THE 50S AND 60S – ONLY THE OLDIES ARE STUCK IN YOUTHIFICATION MODE.

Is there a paradigm lacking regarding what is being grown for the youth of today? 
AGAIN, I THINK THE YOUTH OF TODAY ARE OK WHILE THE PROBLEM OF GROWING UP IS WITH OLDIES. IF THERE IS A PROBLEM WHICH WORRIES ME ABOUT TODAY’S YOUTH IT IS THAT SO MANY OF THE YOUNG TODAY SEEM TO BE LIVING UNDER THE SHADOW OF MY GENERATION. STUDENTS SAY TO ME ‘IT MUST HAVE BEEN SO COOL IN THE 60S’. WELL, YES AND NO. HISTORY HAS A WAY OF IGNORING ALL THE BORING STUF AND JUST REPLAYING ON AN ENDLESS LOOP THAT CLIP FROM WOODSTOCK WHERE MAGIC HAPPENED. IN THE 50S WHEN, IN MY VIEW, THE REAL REVOLUTIONS WERE TAKING PLACE, IT WAS EVEN MORE A MATTER OF A TINY MINORITY STATISTICALLY SWAMPED BY A HUGE, EXTREMELY BORING MAINSTREAM. AND THEN LET’S NOT FORGET THAT THE JACK KEROUAC’S AND THE NEAL CASSIDY’S OF ON THE ROAD WASTED MOST OF THEIR LIVES – AND SCREWED UP THE LIVES OF SO MANY OTHERS AROUND THEM, ESPECIALLY THE WOMEN IN THEIR LIVES. WHAT IS SO SIGNIFICANT AND EXCITING TODAY IS THAT WHAT WERE ONCE MINORITY PREOCCUPATIONS HAVE GONE MAINSTREAM. MOST PEOPLE TODAY – OF ALL AGES – PUT EFFORT INTO CREATING A UNIQUE IDENTITY FOR THEMSELVES AND EXPRESSING THIS IDENTITY IN STYLE OR WORDS, MUSIC OR WHATEVER. AND THIS IS GLOBEL. REMEMBER THAT BACK IN THE 50S AND 60S THE MAJORITY WERE CONFORMING RATHER THAN EXPRESSING THEMSELVES AND EVEN THE BEATS, HIPPIES, BIKERS AND SO ON WERE CONFORMING TO THE DEMANDS OF THEIR SUBCULTURE. OR FASHION TOLD PEOPLE WHAT WAS IN OR OUT. NEVER BEFORE IN HUMAN HISTORY HAVE HOMO SAPIENS HAD SUCH POSSIBLITY IN INVENTING THEMSELVES.



Wednesday, 18 December 2013

One of the most interesting things about 'youth culture' is how rarely it is actually created by youth. In the mid 1950s when the 'teenager' is said to have been born the post-war Baby Boomers like me were still children - even those of us born in 1947 wouldn't hit 13 until 1960. And all that Rock 'n' Roll, films like The Wild One or Rebel Without a Cause featured musicians and actors well past their teenage years. Poor Bill Haley looked well past his sell-by date when he and his Comets finally had a hit with Rock Around the Clock. 

The teenagers were the audience - supporting musicians, writers, artists and film stars who, unlike the Baby Boomers, were born during or even before World War Two. But what an audience: an unprecedented teenage and then young adult demographic which shaped each and every decade right up to and including the present day. And shaped not only youth culture but every facet of the post-war world. 

To see how - for better and for worse - the Baby Boomers (even if only as a receptive audience) changed the world check out my book BOOM! - a Baby Boomer Memoir, 1947-2022. >>>>>


Fire up your Kindle - the Kindle edition of my book BOOM! - a Baby Boomer Memoir 1947-2022 now contains 125+ recently updated links to film trailers, music tracks and historic film clips from the 50s, 60s and 70s.

An entirely new way of reading a book, the Kindle edition of BOOM! makes it possible to leap from, say, a discussion of Marlon Brando in The Wild One to the original 1953 trailer for that sensational film.

'What are you rebelling against?'
'Wha Ya got?'

Or, when considering the roots of Rock 'n' Roll you can be listening to Roy Brown's 'Good Rockin Tonight' or watch Little Eva doing 'The Loco-motion'. The Baby Boomers were the first generation to grow up with TV and, naturally, BOOM! provides clips from I Love Lucy or American Bandstand to Tony Soprano and Don Draper.

>>>>To have a look for yourself go to BOOM! [< click]
- or your local Amazon site and search for Ted Polhemus

Don't own a Kindle? Me neither. No problem. Download a free Kindle reader for PC, Mac, Android, iPad, etc. Works really well on my PC. When you download a Kindle book it flies straight into your Kindle Reader to form part of your library.

Yes we all love real paper books but where a printed book is hard to get, too pricy or you need to read something immediately, Kindle could be the answer. And everyday there are thousands of Kindle books given away free. For a free Kindle reader go to >>>

And/or get BOOM! - a Baby Boomer Memoir 1947-2022 in print form from amazon.com [< click here] or from your local amazon [search BOOM! or Ted Polhemus]

 Sex, drugs & Rock 'n' Roll




66 years in the making, BOOM! – A Baby Boomer Memoir 1947-2022 weaves together social history, personal memoir, pop culture, youth culture, politics, design, TV, fiction, food, sex, drugs, Rock ‘n’ Roll and a lot else besides to make sense of what has happened to our world from WWII to the present day – and beyond.

From Neptune, New Jersey to Swinging London, Rhythm & Blues to Punk, the rise of suburbia to the rebirth of the city, modernism to post-modernism, Playboy to ‘Make Love Not War’, I Love Lucy to Mad Men, boom to bust, LSD to ecstasy, Hipsters to, er, Hipsters. 

400-pages – including lists of all the most important music, films, TV and fiction for each decade, a Timeline to enable you to do the time warp and a comprehensive index.







Some more Sophisticated Boom Boom for your listening pleasure.


Monday, 17 December 2012


‘The media love publishing stories on different generations of humans. Every time a new set of teenagers comes of age, countless authors expound upon what makes this one different from the last. Gen X, the disenchanted, have been replaced by Gen Y, hard workers who don’t remember a world before the Internet. Yet the baby boomers are always discussed as a thing of the past, not a force that shapes the present, let alone the future. Why should we care about them?’

Youth Culture Vultures >>> Check out this review of my book BOOM! - A Baby Boomer Memoir, 1947-2022 at 

http://popanth.com/review/boom-a-baby-boomer-memoir-1947-2022-by-ted-polhemus/

And for the best Culture Soup and Hot Buttered Humanity bookmark the excellent popanth.com for a truly global view of contemporary lifestyles.

 Popular anthropology for everyone. Exploring the familiar and the strange, demystifying and myth busting human culture, biology and behaviour in all times and places. Myths, music, art, archaeology, language, food, festivals, fun.’

>>> http://popanth.com/

Tuesday, 4 December 2012


This is interesting. A crate label from 1940s America reminds us that the notion of 'teenagers' pre-dates the 'youth culture' revolution of the 50s and 60s. I'm guessing that 'Western Vegetables' were those grown in the sunny climes of California and that were new to old school, East Coast cooking. Interesting too that here we have evidence that there were Don Draper pioneers even in the 40s making a connection between adventurous teens and 'new' products - here even striving to make vegetables trendy.

I was born in the USA in 1947 so have no memories of advertising or youth culture in the 40s but my book BOOM! - A Baby Boomer Memoir, 1947-2022 has much to report about the further development of youth culture in the 50s, 60s and 70s. As well as some ruminations on Gen X in the 90s and Gen Y today

News flash >>> The Amazon Kindle version of BOOM! will be free to download on Thursday Dec 6 and Friday Dec 7, 2012

>>>For the free download go to the url below and check that the Kindle price is marked as $0.00


This new Kindle version of BOOM! - as well as the timewarping 1947-2013 Timeline - has 125+ links to the best films, music, TV and documentaries explored in this social history of popular culture + 10 iconic images not available in the print version.

*Don't have a Kindle? Me too. No problemo: get a free Kindle For PC/Mac reader download at Kindle For PC or Kindle For Mac. Works great and as well as books like BOOM! there are lots of free books available at Amazon every day.

More info about BOOM! >

Sex, drugs, Rock ‘n’ Roll 
. . . and vanilla cream pie served by that waitress in The Neptune Diner who lives on in so many Tom Waits songs. 

Straight from the fridge – I Love Lucy meets The Sopranos in The Twilight Zone. 

From Elvis to Johnny Rotten, Neptune, New Jersey (with Greetings from Asbury Park) to Swinging London, Hipsters to . . . today’s, er, Hipsters. 

Some say ‘it all happened in the 60s’ but in
BOOM! anthropologist and social historian Ted Polhemus shows how the roots of our (post) modern age penetrate back to the heady years just after WWII.

If you like Mad Men, Blade Runner, American Graffiti, Blow-up, The Wild One . . . wish you’d caught Monk at Minton’s Playhouse in 1947, Springsteen at The Stone Pony in 1975 or The Pistols in London 1976 (or not) . . .

Includes 
- Sources & Inspiration: Music, Film, TV, Fiction, Non-fiction
- Do the timewarp with the 1947-2012 Timeline
-
Fire up your Kindle: 125+ music/film/TV/doc video links throughout

 


Tuesday, 18 September 2012


??? TO PUT THE HIP CAT AMONGST THE HIPSTER PIGEONS 
. . . A QUOTE FROM MY NEW BOOK BOOM! >>>
‘I suspect that those who would scoff the loudest at such a questioning of the intrinsic and eternal value of ‘youth culture’, are not themselves young. From what I see and hear there is nothing which puts off and irritates today’s adolescents more than when they are specifically targeted as ‘youth’ – when products and advertisements are all too cack-handedly directed at some magic kingdom/ghetto fenced in by age. No, here again what seems to be the case is that presumptions written in conceptual concrete during the Golden Age of Youth in the ‘50s and ‘60s, have been placed beyond doubt by Oldies who themselves cannot conceive of life defined by any parameters other than age.
The evidence of this inability to move beyond the presumed glories of youth and to grow-up litters the landscape of life at the end of the 20th century and start of the 21st. Media pundits and market researchers have identified the ‘Kidult’ as a (if not the) decade defining figure of the Noughties: middle-aged-plus grown men and women who pounce on any and all innovations favored by the young and, like those who would steal candy from babies, make them their own. Oldies who ought to know better on skateboards, wearing back to front baseball caps, wolfing down tabs of Ecstasy, their iPods blaring the latest Grime or Lady Gaga. And it’s hard to find an ad for pensions or life assurance which doesn’t feature leather-clad Boomers roaring past on Harley Davidsons or bungee jumping grannies wearing Hip Hop approved upmarket label tracksuits. In the 21st century youth culture is everywhere – except perhaps amongst those who are actually not yet old enough to be Kidults (but then, as they always used to say, youth is too good to be wasted on the young).’

More BOOM! for your bucks > My new book BOOM! - A Baby Boomer Memoir, 1947-2022 is now available in an Amazon Kindle version >Buy it  at BOOM!
or check your local Amazon site.

Only $6.00 this new Kindle version of BOOM! - as well as the timewarping 1947-2013 Timeline as previously - has 125+ links to the best films, music, TV and documentaries explored in this social history of popular culture.

Don't have a Kindle? Me too. No problemo: get a free Kindle For PC/Mac reader download at Kindle For PC or Kindle For Mac. Works great and as well as books like BOOM! which you can buy cheaply and instantly and then keep and read as you want there are lots of free books available at Amazon. 

Friday, 8 June 2012


Worn through: My jeans from 1969 + wanted to let you know that there is a really interesting review of my new book BOOM! - a baby boomer memoir, 1947-2022 on the always-worth-a-look website wornthrough.com >>>  Check it out at >>>

Friday, 4 May 2012

Always worth a look, www.wornthrough.com has served as a hub for ideas from those who, like me, look at dress, style and appearance from a social and cultural perspective. Monica Sklar founded wornthrough.com way back in 2007. Now there's an interview with me which touches on youth culture, streetstyle and much else besides. Have a look at http://www.wornthrough.com/2012/04/30/editors-interview-ted-polhemus/